Keeppley Beautiful Styling Hall Set C0111

Keeppley's Beautiful Styling Hall is a City Corner model built from 358 blocks — a modern hair salon with fitted interior and accessories. Printed instructions included. Age 6+.

Hair grows about a centimetre a month, and that runs the whole business

A salon is one of the few retail businesses whose entire economics are set by a biological constant.

Human scalp hair grows roughly 1 to 1.3 centimetres a month. That single number decides how long a cut looks right, which decides when the customer comes back — six to eight weeks for most, four for a short style with a defined outline, ten or twelve for long hair.

Everything else follows. A salon does not need to find new customers so much as keep the ones it has returning on a cycle, which is why the appointment book is the most valuable thing in the building and why stylists who leave are followed by their clients rather than by the shop.

It is also why colour is where the money is. A cut is a repeat purchase every two months; roots on coloured hair show at three or four weeks, which is twice the frequency at several times the price.

A hairdresser is not selling a haircut. They are selling a subscription that the customer's own head enforces.

Eleven shops that make a street

City Corner sets are narrow shopfronts around 18 to 20 cm tall with flat side walls, designed to stand shoulder to shoulder. A run of four or five becomes a terrace, and reads as a place in a way one building never does.

The others are the dessert house (C0101), café (C0102), cosmetics store (C0103), florist (C0104), fashion store (C0105), bookshop (C0107), teddy store (C0109) and luxury store (C0110).

Specifications

Pieces: 358 · Series: Keeppley City Corner · Printed instructions · Age: 6+