Kiddicraft Brick City – KIDDIZ Pack: Held der Steine & Johnny's World KC1406

Kiddicraft's KIDDIZ Pack: Held der Steine & Johnny's World contains two collector figures of the German brick YouTubers — Thomas in his black glitter unicorn sweater, and Thorsten in a brown sweater reading "May the Brick be with you", with two interchangeable tattooed arms for the Thorsten figure. Age 5+.

These are real people, and the story behind the figures is a good one

Held der Steine — Hero of the Bricks — is Thomas Panke, who runs a shop in Frankfurt and a YouTube channel that reviews building sets with an honesty the industry is not used to. He opens a box, builds it on camera, and says plainly what he thinks of the design, the parts and above all the price. Hundreds of thousands of people watch him do it.

His channel became widely known for criticising the pricing of the market leader, and he eventually stopped stocking that brand and shifted to alternatives. He has since put his own name on building sets.

Johnny's World is Thorsten, another German channel from the same scene.

That a manufacturer puts both of them into a product is the point. This end of the market is small and personal: an alternative German brand cannot outspend a Danish giant on advertising, and the people who decide what enthusiasts buy are the ones talking on camera, not the ones buying billboards.

It also explains the glitter unicorn sweater, which is a running joke from the channel rather than a design decision.

A collector item

Two figures in a box with no building involved, and the interchangeable arms are a display option rather than a play feature. This is for someone who watches the channels — which is a narrower audience than most figure packs have, and a more committed one.

In the Kiddicraft range

Set KC1113 also carries a community figure, modelled on the builder de_drickbuur. Packs KC1403, KC1404 and KC1405 are the standard KIDDIZ sets.

Specifications

Figures: 2 KIDDIZ collector figures · Two interchangeable tattooed arms · Series: Kiddicraft Brick City · Age: 5+ · Compatible with leading brick systems