{"product_id":"2009-10-upper-deck-fleer-ultra-hockey-retail-box-36-packs-factory-sealed","title":"2009\/10 Upper Deck Fleer Ultra Hockey Retail Box | 36 Packs | Factory Sealed","description":"\u003cp\u003eA factory-sealed \u003cstrong\u003eretail box\u003c\/strong\u003e of \u003cstrong\u003e2009\/10 Upper Deck Fleer Ultra Hockey\u003c\/strong\u003e — \u003cstrong\u003e36 packs of 5 cards\u003c\/strong\u003e, 180 cards in total. Base set of 200 cards. Bilingual English and French packaging, with the NHL hologram seal. Joe Thornton on the front.\u003c\/p\u003e\n\u003ch3\u003eThe man on the box holds a record nobody wants\u003c\/h3\u003e\n\u003cp\u003eJoe Thornton played \u003cstrong\u003e1,714 regular-season games\u003c\/strong\u003e across twenty-four seasons — more than any player in NHL history without winning the Stanley Cup.\u003c\/p\u003e\n\u003cp\u003eIt is not the record of a man who lacked ability. In 2006 he won both the \u003cstrong\u003eHart Trophy\u003c\/strong\u003e as most valuable player and the \u003cstrong\u003eArt Ross Trophy\u003c\/strong\u003e as leading scorer, and the circumstances of the Art Ross make it stranger still: he was traded from Boston to San Jose \u003cstrong\u003ein the middle of that season\u003c\/strong\u003e and won the scoring title anyway, playing for two clubs in one year. Nobody else has done that.\u003c\/p\u003e\n\u003cp\u003eHe reached one final, with San Jose in 2016, and lost it. He retired in 2022 having spent a career as one of the finest passers the league has seen, and without the thing the league measures careers by.\u003c\/p\u003e\n\u003cp\u003eA box of rookie cards with Thornton on the lid is an accidental piece of framing: the man who had everything except the trophy, fronting a set full of players whose careers had not started.\u003c\/p\u003e\n\u003ch3\u003e180 cards against a 200-card set\u003c\/h3\u003e\n\u003cp\u003eThis is the set-builder's configuration, and the arithmetic is worth doing before buying.\u003c\/p\u003e\n\u003cp\u003eThirty-six packs of five gives \u003cstrong\u003e180 cards\u003c\/strong\u003e. The base set is \u003cstrong\u003e200\u003c\/strong\u003e. So a single box comes closer to completing it than any other format of this release — and still does not get there.\u003c\/p\u003e\n\u003cp\u003eIt gets further away once the inserts are counted. \u003cstrong\u003eGold Medallion parallels fall 1:1\u003c\/strong\u003e, which removes 36 cards from the base count immediately. Ultra Rookies at 1:4 take about nine more, the four superstar insert series combine to 1:4 for another nine, and EX Hockey at 1:8 takes four or five.\u003c\/p\u003e\n\u003cp\u003eWhat remains as plain base cards is somewhere around 120 of the 200 needed.\u003c\/p\u003e\n\u003cp\u003eWhich is precisely why set collectors bought several boxes and traded the overlap, and why manufacturers size base sets the way they do. A box that completed the set would be a box nobody needed to buy twice.\u003c\/p\u003e\n\u003ch3\u003eWhat else is in it\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eUltra Uniformity\u003c\/strong\u003e jersey cards (1:12) feature Sidney Crosby, Carey Price, Marc-André Fleury, Eric Staal, Alexander Ovechkin, Ryan Miller and Jason Spezza.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEX Jambalaya\u003c\/strong\u003e (1:288) covers Ovechkin, Evgeni Malkin, Crosby, Mario Lemieux, Bobby Orr, Jonathan Toews, Jarome Iginla, Patrick Kane and Patrick Roy. \u003cstrong\u003eFresh Ink\u003c\/strong\u003e autographs also fall 1:288 — both are case-level hits rather than box-level.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIce Medallion\u003c\/strong\u003e parallels are numbered to 100, with ten per case.\u003c\/p\u003e\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e36 packs per box · 5 cards per pack · 180 cards\u003c\/strong\u003e · \u003cstrong\u003eBase set:\u003c\/strong\u003e 200 cards · \u003cstrong\u003eFactory sealed with NHL hologram\u003c\/strong\u003e · \u003cstrong\u003eManufacturer:\u003c\/strong\u003e Upper Deck · \u003cstrong\u003eBrand:\u003c\/strong\u003e Fleer Ultra · \u003cstrong\u003eNHL and NHLPA licensed\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eStated insertion rates reflect an average across the entire production run; no ratio is guaranteed in any individual box.\u003c\/p\u003e","brand":"Upper Deck","offers":[{"title":"Default Title","offer_id":52866745172250,"sku":"UD-ULTRA-0910-RETAIL","price":149.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0837\/3134\/9786\/files\/IMG_3027.jpg?v=1789361438","url":"https:\/\/notjustcollectibles.com\/products\/2009-10-upper-deck-fleer-ultra-hockey-retail-box-36-packs-factory-sealed","provider":"Not Just Collectibles, LLC","version":"1.0","type":"link"}