{"product_id":"2009-10-upper-deck-fleer-ultra-hockey-blaster-box-12-packs-factory-sealed","title":"2009\/10 Upper Deck Fleer Ultra Hockey Blaster Box | 12 Packs | Factory Sealed","description":"\u003cp\u003eA factory-sealed \u003cstrong\u003eblaster box\u003c\/strong\u003e of \u003cstrong\u003e2009\/10 Upper Deck Fleer Ultra Hockey\u003c\/strong\u003e — \u003cstrong\u003e12 packs of 5 cards\u003c\/strong\u003e, 60 cards in total. Base set of 200 cards.\u003c\/p\u003e\n\u003ch3\u003eUpper Deck published these under a dead competitor's name\u003c\/h3\u003e\n\u003cp\u003eFleer Ultra, EX, Jambalaya — none of those are Upper Deck brands. They belonged to \u003cstrong\u003eFleer\u003c\/strong\u003e, one of the great American card companies, which went bankrupt in 2005 after more than a century in business.\u003c\/p\u003e\n\u003cp\u003eUpper Deck bought the trademarks out of the wreckage, and then did something more interesting than shelving them: it brought them back. So a box from 2009 carries the branding of a company that had not existed for four years, made by the competitor that outlived it.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eJambalaya\u003c\/strong\u003e is the sharpest example. It began as an insert set in Skybox basketball in 1997\/98 — a wildly coloured, instantly recognisable design that became one of the most chased inserts of the decade. Reviving it in a hockey set twelve years later is not a design decision; it is an appeal to people who remember the 1990s.\u003c\/p\u003e\n\u003cp\u003eIt is an unusual business: you do not buy the company, you buy the memory of it, and sell it back to the same collectors.\u003c\/p\u003e\n\u003ch3\u003eWhat the odds actually mean in twelve packs\u003c\/h3\u003e\n\u003cp\u003eWorth stating plainly, because most published rates for this set describe the 24-pack hobby box.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUltra Rookies\u003c\/strong\u003e fall 1:4 packs — so roughly three per blaster. \u003cstrong\u003eEX Hockey\u003c\/strong\u003e inserts at 1:8 give about one or two. The four superstar insert series — Scoring Kings, Crowning Achievements, Go-To Players and Total O — combine to 1:4, another three or so. \u003cstrong\u003eGold Medallion parallels run 1:1\u003c\/strong\u003e, meaning one in every pack.\u003c\/p\u003e\n\u003cp\u003eThe serious hits are long odds at this size. \u003cstrong\u003eUltra Uniformity\u003c\/strong\u003e jersey cards fall 1:12 — about one per blaster if the distribution is kind. \u003cstrong\u003eFresh Ink\u003c\/strong\u003e autographs and \u003cstrong\u003eEX Jambalaya\u003c\/strong\u003e are both 1:288, which is one per case rather than per box.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIce Medallion\u003c\/strong\u003e parallels are numbered to 100, with ten per case.\u003c\/p\u003e\n\u003ch3\u003eWho is on the good cards\u003c\/h3\u003e\n\u003cp\u003eUltra Uniformity jersey cards feature Sidney Crosby, Carey Price, Marc-André Fleury, Eric Staal, Alexander Ovechkin, Ryan Miller, Jason Spezza, Kari Lehtonen and Mike Richards.\u003c\/p\u003e\n\u003cp\u003eEX Jambalaya covers Ovechkin, Evgeni Malkin, Crosby, Mario Lemieux, \u003cstrong\u003eBobby Orr\u003c\/strong\u003e, Jonathan Toews, Jarome Iginla, Ilya Kovalchuk, Patrick Kane and \u003cstrong\u003ePatrick Roy\u003c\/strong\u003e — a checklist that reaches back several generations rather than covering one season.\u003c\/p\u003e\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e12 packs per box · 5 cards per pack · 60 cards\u003c\/strong\u003e · \u003cstrong\u003eBase set:\u003c\/strong\u003e 200 cards · \u003cstrong\u003eFactory sealed\u003c\/strong\u003e · \u003cstrong\u003eManufacturer:\u003c\/strong\u003e Upper Deck · \u003cstrong\u003eBrand:\u003c\/strong\u003e Fleer Ultra · \u003cstrong\u003eSeason:\u003c\/strong\u003e 2009\/10\u003c\/p\u003e\n\u003cp\u003eStated insertion rates reflect an average across the entire production run; no ratio is guaranteed in any individual box.\u003c\/p\u003e","brand":"Upper Deck","offers":[{"title":"Default Title","offer_id":52866718925082,"sku":"UD-ULTRA-0910-BLASTER","price":99.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0837\/3134\/9786\/files\/IMG_3001.jpg?v=1789361993","url":"https:\/\/notjustcollectibles.com\/products\/2009-10-upper-deck-fleer-ultra-hockey-blaster-box-12-packs-factory-sealed","provider":"Not Just Collectibles, LLC","version":"1.0","type":"link"}